Nestled at the base of the Santa Cruz mountains, with it’s stunning evergreen forest, Toll House Inn offers a quaint getaway that’s perfectly poised for a weekend adventure or a special event.
They needed a brand that could reflect the quality of their services and the atmosphere of their space. It needed to feel naturally elegant and visually distinctive, while working across on-site materials and printed pieces without losing its character. We created a visual identity inspired by the forest floor and the golden light that fills the space in the late afternoon.
The system included a logo, on-site materials, and print collateral. Dark backgrounds, vertical typography, and rose gold foil printing were used to create a feeling of quiet luxury and natural elegance.
Project developed at Craft & Root.
Project Objective
- Brand Ascension
- Brand Operations
Services
- Visual Identity
- Physical Brand Touchpoints
- Implementation & Rollout
Project Outcomes
- Established a Brand for Cultural Resonance
- Moving Up-Market
- Optimizing Operations
We created a visual identity inspired by the forest floor and the golden light that fills the space in the late afternoon.
The system included a logo, on-site materials, and print collateral. Dark backgrounds, vertical typography, and gold foil printing were used to create a feeling of quiet luxury and natural elegance.
The brand now reflects the experience they offer, calm, refined, and rooted in the environment around them.
Every touchpoint feels considered and cohesive, helping the business feel more memorable and aligned with the level of service they provide.
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