Nestled on 55 sprawling acres of manicured grounds, this landmark Georgian Estate is a Gold Coast go-to gathering space. The Mansion’s new stewards wanted to provide their guests a view into the iconic Pratt family; the way they once lived, and the way they would have lived in modern times.
Having recently changed ownership, and in the midst of a huge modernization effort, the Manor needed an anchor with which to balance the property’s overarching classic elegance, with the level of in-room accommodations and amenities their guests were craving. As a venue for large-scale corporate events and celebrations, the property needed a unifying strategy, and materials that would provide a cohesive experience and story for their guests, along with easy to use on-site materials for their staff.
Project developed at Craft & Root.
Project Objective
- Brand Repositioning
- Brand Operations
Services
- Visual Identity
- Physical Brand Touchpoints
- Brand Guidelines & Systems
Project Outcomes
- Established a Brand for Cultural Resonance
- Optimizing Operations
First, we created a grand visual identity, filled with the gravitas and elegance of the times. We then took those brand elements and applied them in clean, clear layouts for ease of digesting robust information.
The hotel gained a cohesive visual identity, and a slew of materials with which to tell their complex story clearly; for existing guests, and people looking at the space as a wedding, or corporate venue.
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