Metropolitan Golf & Social Club is an exclusive membership-only club that caters to the new generation of golfers who reside in NYC.
We created a brand visual identity, including logo, print materials, and more to showcase the state-of-the-art design this unique space would offer. We also created a user friendly website to drive interest and engagement; to get on an early bird waitlist for reduced membership fees, and to sign up for off-site events - to create community before the physical space was erected.
Project developed at Craft & Root.
Project Objective
- Brand Creation
- Brand Operations
Services
- Visual Identity
- Digital Experiences
- Brand Guidelines & Systems
Project Outcomes
- Established a Brand for Cultural Resonance
- Optimizing Operations
As an entrant to the market, the goal was twofold: showcase the concept in a fully realized manner to recruit investment for the physical buildout, and create a membership pipeline via off-site events.
The outcome was a fully realized, elegant story that the founder could approach investors with, and to begin building a community with.
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