Frena, a culinary venture spearheaded by Chef Efi Naon, embodies the essence, and tradition of Middle Eastern cuisine, while embracing innovation.
Chef Naon had a strong culinary vision for Frena, and the brand needed to reflect the warmth, depth, and craftsmanship of the dining experience. The identity, website, and printed materials all needed to feel connected to the space itself, while staying restrained enough to let the food and the experience remain the focus.
Project developed at Craft & Root.
Project Objective
- Brand Creation
- Brand Operations
Services
- Visual Identity
- Digital Experiences
- Physical Brand Touchpoints
Project Outcomes
- Established a Brand for Cultural Resonance
- Created a Mechanism for Operations
- Accelerated Growth
“As an entrepreneur in both B2B and direct to consumer companies, over the past 10 years I have exclusively gone to Craft & Root for all my design needs. Ariel and her team always understand our brands’ goals and create designs that far exceed my wildest dreams. ”
Stephen Vaknin
Owner, Frena Restaurant
“Frena has developed an immediate following in NYC and is already receiving a great response for the branding we've put together. Our internal team has a (cheesy) saying -- "In Taub We Trust" -- which just shows our confidence in C&R’s design prowess under Ariel's leadership. We will continue to go to C&R for all our design needs in the future. It’s a no-brainer.”
Stephen Vaknin
Owner, Frena Restaurant
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