Frena embodies the essence and tradition of Middle Eastern cuisine, while embracing modern culinary innovation.
Our team had the privilege of crafting its brand identity, website, and print collateral, using the Frena team’s culinary vision as our driving force. The brand’s inspiration came from the shape of the Frena oven, and the deep, rich colors emanating from within it. Upon entering the restaurant, guests can see how the overarching branding and graphics tie into the space’s warm tones and beautiful archways. The structured designs and minimal layouts were crafted to enhance this unforgettable culinary experience so the stunning food, crafted with heart, remains the focus.
Project developed at Craft & Root.
Project Objective
- Brand Creation
- Brand Operations
Services
- Visual Identity
- Digital Experiences
- Physical Brand Touchpoints
Project Outcomes
- Established a Brand for Cultural Resonance
- Created a Mechanism for Operations
- Accelerated Growth
“As an entrepreneur in both B2B and direct to consumer companies, over the past 10 years I have exclusively gone to this team for all my design needs. They always understand our brands’ goals and create designs that far exceed my wildest dreams. ”
Stephen Vaknin
Owner, Frena Restaurant
“Frena has developed an immediate following in NYC and is already receiving a great response for the branding we've put together. Our internal team has a (cheesy) saying -- "In Taub We Trust" -- which just shows our confidence in the design team's prowess under Ariel's leadership. We will continue to go to them for all our design needs in the future. It’s a no-brainer.”
Stephen Vaknin
Owner, Frena Restaurant
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